Our approach in increasing the awareness of the NCL maternity website among mums and their families in North Central London worked very well, it even resulted in an increased number of calls and online form completions. The overall number of women clicking on the Google Ads to get to the website was seven times higher than the average click-through-rate in the healthcare industry (currently 3.79 percent). It demonstrates that our targeting, keyword choice and ad copy were very strong. The audience that saw the ads were highly likely to click on the adverts. One campaign group had click through rate of 32 per cent.
The Facebook campaign was seen by over 200,000 people, with an average cost per click of £0.21.
Compared to the same period as last year, website sessions and new visitors were up by 3,000 per cent.
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