One million Londoners experience mental ill health each year. Seventy five percent of those with low level symptoms do not receive any form of treatment. Many of these people, without timely help, will go on to develop a more serious issue. LDMW aims to reach this group of people, help them understand their needs and access services that can help them improve and maintain good mental wellbeing.
Our team, working with Tower Hamlets (the lead CCG) has undertaken ethnographic discovery work, scoped methodologies for achieving the stated aims from this and identified, procured and contracted with high-quality digital agencies. Alpha and beta service versions have been developed, with full testing by the target users. The first app is for people aged 21-45 with difficulties in sleeping.
We have developed appropriate policies to support the programme, including clinical governance and online safety. Additionally, we have successfully managed all stakeholders, including Public Health England, Healthy London Partnership, the London Mayor’s office and London councils.
Predicted savings across the health and care system in excess of £85 million
Initial research suggests that LDMW will create direct and indirect cost savings across the health and care system in excess of £85 million, in additions to helping a cohort of patients that is currently unsupported and empowering them to access timely treatment.
Using state of the art digital hypertargeting to identify people online who are discussing or searching for information on their mental health issues or symptoms. Through acquisition techniques, backed by behavioural science, they are brought to our online space.
The user can then self-filter to select what they are seeking help about, or opt into a custom-built clinical engine that will identify their needs using established diagnostic tools. If a physical or urgent need manifests, they are taken to an appropriate place for help.
Once their needs are determined, they are taken to a disposition page, which has a list of appropriate, tested, safe interventions that can help them. These include apps, online programmes for mindfulness and Cognitive Behavioural; Therapy, referrals to local services and social prescribing.